Week 7

Personas and User Case Scenarios


In class we were given a client to extract three different types of personas that fit the demographic of the business. I was given ‘Rock to the Reef’ which is a guide tour that takes groups by bus. As a group we analysed the type of consumer. As a primary target we chose a retiree.



User Centred Design

User-Centered Design is a process that underline the user experience through-out different environments. The process involves many steps to ensure appropriate user experience. The testing steps are refined by multidisciplinary teams which review the product.


The UCD process:





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