Week 2

Data Visualization and Infographic examples.

The following images are created by Pop Chart Lab which specialise in Infographic prints. I really like the depth of detail that is applied in these graphics. Although this maybe not be a direct influence to my assignment I do consider it a useful example to build a visual expectation.














The following images are from a London based designer called Paul Butt. Most of his personal work is intend for editorial work but I like the navigation device in his design which brings his illustration and data together.













Graphic designer and animator Matas Zaloga use’s a linear approach to his designs that I appreciate and want to adopted in my assignment. His work is a great example as the infographic is intend for web use and uses minimal colours (almost fits brief).

Case study – Lithuania city










Data set research




I have plotted out some ideas I want to explore. I’m interested in the social issue of how as a society (or as the media makes it) we fear terrorism. I want to compare this data with a risk factor. For example, risk of dying in a car accident or chance of being caught in a natural disaster.

Essentially I want to make a point with a infographic that conveys the power of media outlets and how they create a scar tactic.

Following link contain plenty of data that traces back to 1950’s to 2014. There’s not many on going statistics that are published to a current standard. I could source information from news publications, but have a chance of infringed data.


This source states the record of deaths in America each year. Although this report was published in 2012. With this information I could explain the ratio between gun shootings, illness related and terrorism related fatalities.


Infographic showing ongoing data relating to fatal terrorism events.




My second idea was to explore the difference between CD albums being sold and the amount of plays being streamed. “Would this form contribution affect the revenue of the music industry?”


“digital now accounts for 46 per cent of total industry global revenues and in four of the world’s top 10 markets, digital channels account for the majority of revenues.” – IFPI


“A recent analysis by Death and Taxes showed Spotify paid $0.00521 per song stream. That money gets to artists via record labels and licensing organisations.” – ABC report.


100 million users on Spotify. 30 million only on the subscription -expandedramblings


Streaming competitor stats.


2013-2015 report on streaming, download and physical transactions.



The third idea that came to mind was to research the lock law that has been introduced to Sydney and other cities in Australia. However it has been a law in newcastle for a few years now and I would say it has change violence. But I want to explore the stats in larger cities and see if it has taken a hit to revenue and how businesses are effected while researching the violence committed with the new law.


Alcohol related violence report



Although the report may state theres a 45% drop in alcohol violence the casinos that still supply liquor have gained a increase in violence


Jobs have been cut and venue closures due to the financial side affects from the lock out law.



“We’ve modelled that 6,000 jobs are going to disappear once the full implementation of the lockouts come in, that’s about a $150,000 hit to the economy.” – Nick Braban


“In 2010 there were about 750 businesses open at 1am across 4 areas, 212 in 2012 across 8 areas and 363 in 2015 across 10 areas.” – Matt Barrie.




My fourth idea for the data visualisation would be a insight to the greyhound racing. With this topic I want to highlight the statistics in this brutal industry and how it has gained support in the community perceptions. Essentially I want to gather the data that support the banning of the greyhound racing and a poll displaying the people supporting the ban.

I’m currently reading the special commission inquiry’s report.


In the last 12 years, the evidence suggests that somewhere between 48,891 and 68,448 dogs were killed because they were considered too slow to pay their way or were unsuitable for racing. Thats only in NSW (6000 a year).

Racing Injury Report suggests that, over the course of a year, there would be approximately 2,342 injuries of varying degrees of seriousness; 361 major injuries; and 136 catastrophic injuries resulting in the greyhound’s death or its euthanasia on track.

Thats almost 3 dogs a day for a year. 136 divided by 365 = 2.6

Extrapolating these figures suggests that, over the course of a year (365 days), there would be approximately: • 2,509 injuries of varying degrees of seriousness; • 365 major injuries; and • 180 catastrophic injuries resulting in the greyhound’s death or its euthanasia on-track. 21.17% of greyhounds which compete in a race suffer an injury; 3.26% suffer a major injury; 1.23% suffer a catastrophic injury resulting in the greyhound’s death or euthanasia on track; and 4.49% suffer either a major or catastrophic injury.

20% of dogs that race each year suffer a injury.

10% – 20% of trainers engage in live baiting.

Screen Shot 2016-08-09 at 8.04.28 PM.png

As noted, amphetamines rank within the top ten prohibited substances identified by GRNSW. Following one GRNSW inquiry in July 2014, the trainer was disqualified for nine months as a result of a urine sample that contained amphetamine and methyl-amphetamine (commonly known as “ice”).12

A range of performance-enhancing drugs have been administered to greyhounds. Three of the most common types to be detected are amphetamines, caffeine and steroids.


litters to two litters in any 18 month period for all breeding females.

Screen Shot 2016-08-09 at 9.06.10 PM.png

average life of greyhound = 12. 12 months x 12 years = 144. 144 divide by 18 months = 8 reproductive years which allows two litters(average of 6) power of 2.

12 x 8 = 96  Female greyhound will reproduce 96 puppies for racing.

WDA was retained by GRNSW to report on best practice in the rearing, socialisation, education and training of racing greyhounds. The WDA estimated that in NSW: • 31,329 greyhounds were whelped between 2010 and 2013 (7,832 on average per year); • an average of 30% of pups whelped went “missing” within the first year before they were named; • close to a further 10% went missing after being named; • just over 25% of greyhounds whelped had an end point accounted for, recorded as deceased, retired or rehomed through the GAP Program; and • on average, close to 60% of dogs bred into the greyhound racing industry in New South Wales started in a race but, of these, two thirds were subsequently unaccounted for with no career end point recorded.

The Commission is satisfied that at least 40% of the greyhound pups whelped each year never race.

Animals Australia suggested that nationally up to 18,000 healthy greyhounds were killed each year.


Screen Shot 2016-08-08 at 9.56.14 PM.png


Total of 1053 Greyhounds are imported to overseas. 370 are imported to Macau, China.

• These welfare groups cite reports in the Macau press alleging greyhounds unable to race competitively are euthanased by lethal injection, that there are no viable rehoming programs in place, and that dogs are general mistreated.


Greyhound racing is illegal in 39 states of the USA, including most recently a ban in Colorado.

Legal in Australia, Mexico, Macau, New Zealand, Ireland , USA ,Vietnam.

7,000 greyhounds a yeil do not make it to the track (40% of all greyhounds whelped)

GAP re-homes only around 6% of all pre-raced and retired greyhounds

That means this industry is responsible for the unnecessary deaths of anywhere between 13,000 and 17,000 healthy greyhounds a year (we don’t know how many are being rehomed by charity groups or live out their lives on owner properties)

Assuming the industry survives the current inquiries in four states, it’s greatest challenge to short, medium and long term sustainability remains this disturbing reality

There are 3800 currently active breeders

80% breed just one or two litters every three years so limiting hobby breeder litter numbers will not solve the overbreeding problem

The culture of the industry is defined by animal deaths being acceptable and necessary and where profits come before welfare

The industry has done a poor job in understanding the nature and depth of this fundamental problem and has done very little to find a genuine solution

Stakeholders, in particular the public and governments, will not accept the status quo approach



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